Thursday, 15 February 2018

The CW Will Expand Their Schedule to Sundays

The 2018-19 season will mark a major change for The CW. Starting in October, the network will expand its schedule of original programming to include Sundays.
The CW last programmed Sundays when it first formed in 2006 until 2009 when it reverted to affiliate programming. 

The move is another example of the network's expansion at the helm of Mark Pedowitz. The CW recently ordered a record nine pilots in contention for next season as well as having a slate of 14 original scripted dramas and comedies airing year round. The schedule expansion bodes well for the network's bubble shows like Jane The Virgin, Crazy Ex-Girlfriend and Dynasty which may have had to face a bloodier battle for a spot on the next seasons schedule. Only one show - Valor - is facing certain cancellation which suggests The CW could renew more shows for next season than previously predicted. 

The expansion clearly comes at a great time for the The CW. The network's linear ratings are dismal, especially in comparison to their competitors, though The CW has managed to form partnerships with foreign broadcasters and streaming services like Netflix, thus making their content more lucrative. Opening up Sundays allows for the network to produce more scripted content, not necesarily for ratings but to yield more content to sell to SVOD platforms. 

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